.Manly Bands is actually a direct-to-consumer homeowner of guys's rings. The provider introduced in 2016 after John Ruggiero, the founder along with his spouse Michelle, could not locate a suitable wedding band.This is actually Ruggiero's second appeal on the podcast. In April 2021, we talked about the company's beginning, unique band products, as well as much more. Since then, Manly Bands has actually acquired its producer. The creation of bands from, state, Port Daniel's scotch barrels or even Fender guitar cords makes compelling video clip, mentions Ruggiero, perfect for narration on social networking sites as well as somewhere else.The whole audio of our chat is embedded listed below. The records is revised for duration and also clarity.Eric Bandholz: Give us a rundown of what you perform.John Ruggiero: My better half, Michelle, and also I began an on-line ring firm referred to as Manly Bands in 2016 to resolve a concern of wedding bands for men. Our team were only married. I have large fingers and couldn't locate a ring that I liked that was certainly not overpriced. My choices were purchasing from a directory or having one thing custom-made.I found yourself buying coming from a web site. The band got here in a flat mailer, without package or client service. It was an unpleasant expertise through today's ecommerce requirements.Our experts acquired gotten married to, transferred to Fla, and also required a job. Our company informed ourselves, "Our experts're each business owners. Why don't our team generate our personal service?" Our company discussed the kinds of issues we will observed and also how to resolve them. My band knowledge appeared, and also our experts chose to make an effort to handle it for various other men.Our objective when our experts began was to pay rent. Our team believed making a married couple many thousand dollars a month coming from this would be awesome. We considered it a lifestyle organization, not high-growth. It was merely Michelle and me in our garage creating rings and also sending all of them out to consumers. We had actually appealed something. Our information resonated along with leads.Michelle and also I make an excellent team. I formulate concepts, and she's the implementer. A ton of our success visits her imaginative thoughts. She labels the bands and cultivates people. She connects the bands to consumers. Illustrating a ring entirely as "eight-millimeter dark" didn't cut it.Our experts designed rings from special components, such as Jack Daniel's barrels or even exclusive steels. Your business took off. Ever since, our company have actually developed substantially. Our team now have more than 55 people in the Manly Bands family. Concerning one-half of those are actually band craftsmens that operate in our recently acquired production shop in Utah.Bandholz: When performed you acquire a supplier?Ruggiero: Concerning a year and a fifty percent ago. Our team had been their client for a long times, so we knew them effectively. Many of their business was retail, which really did not enthusiasm our company-- visiting mom-and-pop jewelry experts. They preserved their wholesale customers and brand. We acquired some of their assets and also delivered over staff members.Bringing on a production crew has been just one of the greatest things our experts've performed. It is actually been actually fabulous to go out certainly there and also view all of them create rings out of Fender guitar cords or metallic from an M1 Abrams container.Bandholz: How does internal manufacturing impact advertising?Ruggiero: It's been actually big. Taking a video camera to the other side of the office and shooting the staff utilizing turrets to cut the metallic poles or even bourbon gun barrels right into bands produces amazing online video. We possess our cam staff available continuously. Our team utilize that footage on our social networks and also in our adds and newsletters. Our team attempt to promote that since the majority of providers in the males's ring space do not make. They go down ship or even purchase from overseas and afterwards ship it out. But we want it to last a lifetime as well as be one thing folks may take honor in.We have actually had a considerable amount of success along with our armed forces heritage collection, where our team source unique army products. Our experts possess the M1 Garand rifle sell, the hardwood part, from War of the nations I. Enjoying our group put that in the lathe and also reduced a part out for a band is actually interesting.Our advertising for those bands speak about the past, the soldiers, where the item was utilized, and also traits like that. My wife and also I analyzed filmmaking in college. Our experts utilize our skill-sets to educate as well as tell a story. As an example, I just recently obtained an email coming from a customer who discussed that his grandpa used to steer M1 tanks. The consumer gifted some of those rings to his grandfather, and also they had rather a psychological exchange. It behaves to aid customers associate with their past times and also develop something purposeful.Bandholz: Where can individuals buy a ring from you?Ruggiero: ManlyBands.com. Our experts possess photos on Instagram, as well. I'm on Twitter as well as LinkedIn.